Facebook, 7-Eleven and Lazada top the 10 best perceived brands among millennials in Thailand, according to a YouGov BrandIndex survey. The three brands achieved the highest word-of-mouth scores in the survey, a notch above Line and KFC, which rank fourth and fifth respectively. However, social media and e-commerce brands are also popular with the younger cohort, with Facebook ranked first and Line ranked fourth. YouGov BrandIndex interviewed over 2.5 million respondents over a year who were drawn from YouGov's online panels of 5 million consumers across 31 countries. In addition to YouGov BrandIndex, YouGov also offers YouGov Profiles, a planning and segmentation tool, and YouGov Omnibus, a service that aims to answer research questions from both national and selected samples.

Source: Bangkok Post October 11, 2017 23:26 UTC